Hawaiian South Shore, Honolulu's cherished surf haven since 1996, is the go-to destination for discerning surfers and fashion-forward individuals. Recognized as the exclusive Thunderbolt and largest retail seller of Firewire surfboards, our boutique offers an unparalleled selection of premium surf gear and clothing, including Kelly Slater's OuterKnown and Slater Design collections. We pride ourselves on providing top-tier products backed by knowledgeable staff, catering to surfers of all levels. Beyond shopping, we're deeply ingrained in the surf culture, regularly hosting engaging community events like blood drives, movie nights, and shaper sessions.