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Big players in alcohol have taken note, and growing numbers have now made significant moves in the space: be it through M&A, developing brand extensions, launching standalone non-alcoholic products, ...

Opinions expressed by Forbes Contributors are their own. Kate Dingwall is a Toronto-based sommelier and drinks writer. Over the last few years, consumers have been practicing more conscious ...

"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.