said Mary Beth Keelty, vice president of marketing and sales development ... and develop appropriate sales campaigns and strategies.? Ms. Keelty is not affiliated with Apple or IBM but agreed to ...

Also, AI-powered predictive analytics enables businesses to forecast customer behavior, identify potential churn, and develop individually targeted retention strategies. Automation is another key ...

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? The researchers found that key trends shaping B2B marketing strategy today are ...