And before you accuse me of miscounting the number of shapes in the Olympic logo, I'm talking about Audi. So it's somewhat surprising that the brand is ditching the rings for a new EV brand.

Audi has sparked a stir by creating a new sub-brand for the Chinese car market, ditching the iconic four rings logo that's been symbolic for 90 years. While Jaguar's relaunch captures the ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

For one, Audi’s decision to nix the four rings is practical. Logos like Audi’s four rings “are very hard to defend in China, from an intellectual property perspective," says Jeff Lee ...