More than two-thirds (68%) of B2B buyers say the length of their purchase cycles has increased, on average, compared with a year ago. Some 26% of buyers say the length of their purchase cycles has ...

Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council. The report, which was based on a survey of ...

B2B marketing or business market marketing is an intentional course that involves the marketing of a product or service ...

“One of our biggest B2B challenges is the number of decision ... process on their own—before ever engaging a potential provider.” Of course, the Internet has made researching future purchase ...

At its core, B2B customer experience encompasses every interaction a customer has with your company, spanning pre-sale engagements, onboarding and post-purchase support. Unlike B2C, where individual ...

At Forrester’s B2B Summit North America ... Almost 95% of buyers anticipate using genAI to support their decision and purchase process in the next 12 months. When creating campaigns and demand ...

In the past, the buying group was much smaller, and the process ... creativity, B2B ads remain, for the most part, uninspired. Research from LinkedIn tells us that most business decision-makers ...

we’ve seen increased complexity in the B2B decision cycle, with larger buying committees,” reports Caroline Keene, interim CMO and senior director/cloud integrated marketing at the tech giant. “At ...

In the debate about the crossover between B2B and ... empowers decision-makers to explore options independently. A critical driver behind this shift is the growing preference for buying journeys ...

With the UAE’s e-commerce sector projected to grow from Dh27.5 billion in 2023 to Dh48.8 billion by 2028, the opportunity for ...