As for Coca-Cola's venture with Bacardi, it appears to be a logical next step for the rum and soda brands looking to gain a ...

The most famous and wealthiest by a long way are the 600-strong Bacardi clan a family as notorious for its feuding as for its rum. And they ... But the brand at the centre of the storm, Havana ...

Bacardi bought Jose Arechabala's brand and started selling Havana Club rum in the United States in 1995. Cubaexport first registered its U.S. Havana Club trademark in 1976. Bacardi sued Cubaexport ...

you might initially think of Bacardi. This isn’t surprising since it’s one of the most popular and most accessible rum brands in the world. But it’s not the first rum brand founded on the ...

forming a strong brand identity for its rum portfolio. The brand’s journey from the beginning of Bacardi Blast in the early 2000s to NH7 Weekender, to Bacardí House Party Sessions (BHPS ...

Now global brands Coca-Cola and Bacardi are teaming up to make rum and Coke in a can. The Atlanta-based beverage giant is plowing deeper into the market for canned cocktails, announcing Bacardi ...

U.S. News Insider Tip: The piña colada cocktail was born in 1954 at San Juan's Caribe Hilton. Visitors to the hotel's Caribar can order the original recipe drink as well as more modern takes on ...

Bacardi Ocho was the label’s top aged offering last year by volume and notched the largest growth, increasing 13.8%, according to Impact Databank. Among other brands targeting growth in rum’s upper ...

The future spirit: the Bacardi Global Brand Ambassador Survey underscores ... piña colada, gin & tonic, rum & coke, whisky & coke, dry martini cocktail, vodka lemonade and vodka soda.