The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to ...

Essentially, benchmarking helps companies to put their marketing performance into context, providing a clear understanding of how effective their strategies are performing in comparison to their ...

Having analyzed the digital marketing strategies of numerous companies of various size and in various industries, including e-commerce, SaaS, and travel companies—and their competitors—I suggest the ...

The San Francisco-based HR tech company Employer.com focuses on payroll and onboarding, in contrast to Bench, which specializes in accounting and tax. Employer.com’s chief marketing officer Matt ...

But how do you know how your marketing stacks up? Is it as efficient and effective as your competitors, or more so, or less? In other areas of business, companies have long used benchmarking to ...

This article is part of a series of articles on influencer marketing. Read more. Influencer marketing has demonstrated exceptional growth in essentially a totally new social marketing category. The ...

The results of this report will set the precedent and benchmark for the adviser-specific digital marketing landscape in 2021. You’ll learn how the top 25% of advisors market differently (and far ...