When audiences encounter UB in the digital realm, our dedicated palette makes it a consistent experience. Our audiences usually first meet UB digitally, way before they ever experience it in person.

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

* PMS palettes for coated and uncoated Northwestern Purple are spot color. You will need to provide your vendor with the actual PMS codes [add link]. Download the ...

negative space and the rest of the palette. Ratios on individual pages, spreads, layouts and even full communications can vary. The important thing to remember is that UB Blue and Hayes Hall White ...

Autumn is an exciting time of the year (at least for me) largely because it’s the time all the colours of the year (also ...

Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue ... Accent colors can be added to a project when a unique color palette is needed beyond the primary and secondary colors.

That said, brands that operate globally need to be mindful of cultural nuances when selecting their colour palette. A global brand like McDonald’s takes care to tailor its marketing to different ...

Rosalind Borwick, a senior designer at Le Col, takes some of her inspiration for her brand’s colour palettes from going to exhibitions; the Berger quote seems even more apposite now.