Elon Musk's ambitious new promises for the long-awaited Tesla Roadster have raised eyebrows — including Bugatti's CEO's. Last week, Musk announced on X, formerly Twitter, that Tesla had ...

Thomas Bscher wanted to see the Bugatti range expand. He had taken charge of the über-premium brand during the tenure of Dr. Bernd Pischetsrieder, the former head of the Volkswagen Group.

Mate Rimac, CEO of Bugatti Now, centuries later, the tourbillon is still seen as the pinnacle of horology (watchmaking, that is); the tourbillon is a mechanical addition that increases the ...

Bugatti cars are renowned for their exclusivity, with customers willing to spend vast sums to personalize their vehicles. According to Mate Rimac, CEO of Bugatti, the brand’s owners are paying ...

Remember, brand CEO Stephan Winkelmann said in January that "There will be no SUV from Bugatti" because it didn't fit the Molsheim automaker's heritage and disposition. There could be shades of ...

Yet for Bugatti, such unprecedented access is nearly as critical to deliver as its rarified coupes and roadsters. “We want to be close to our customers,” says Mate Rimac, CEO of Bugatti Rimac and ...

It’s called the Tourbillon, so-named in the spirit of ultra-high-end watches, as Bugatti CEO Mate Rimac explained during the car’s reveal. Eight years after the French automaker first began ...

Bugatti-Rimac CEO Mate Rimac shared behind the scenes images of the new unit, offering a first look at its internal design. Eight years since the Chiron’s reveal, @bugatti has announced that ...

"The clientele between Bentley and Bugatti is remarkably different," Bentley CEO and Bugatti president Wolfgang Duerheimer told Bloomberg. "The Bentley customer on average owns 8 cars. The average ...