Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social. The Coke Zero Enjoy ...

7-Eleven and Coca-Cola?s Powerade have teamed up to put QR codes on its Big Gulp cups that let March Madness basketball fans view exclusive video content. Each of the four collectible Miracle Match-up ...