Investors in Colgate-Palmolive Company CL need to pay close attention to the stock based on moves in the options market lately. That is because the Feb. 21, 2025 $50.00 Call had some of the ...
For this story, I talked to dentists about determining which toothpaste to buy and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne.
This case history shows how advertising helped Colgate achieve its highest-ever share of the UK toothpaste market. The decisive factor was the introduction of Colgate brand advertising in 1995. Brand ...
Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste, dish soap and toilet paper to encouraging consumers to buy more and pay steeper prices.