This trend revolves around girlhood: baby pink, bows, and fluffy lace dresses. While some women might be tempted to dismiss “coquette” as a fashion blip catered to Gen Z, we think it’s here ...

Amira credits the recent explosion of coquette aesthetic to cultural moments like the TV series Bridgerton When you think of the word "bow", what comes to mind? Perhaps someone tying their hair up ...

The #coquette trend has racked up nearly 18 billion views and 1.2 million creations. While most of the videos feature people putting bows on different objects, the trend is part of a style that ...