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Why is outdoor advertising having a moment right now? Special' group creative director Nils Eberhardt suspects it’s ...

Consumers are constantly bombarded with ads, and they have been conditioned to ignore or eliminate the "noise." To stand out, companies are using billboards in creative, new ways to capture consumers' ...

Gary Drenik: Billboards are ... impactful out-of-home advertising? Bartanian: Personalize your message for the community. This can be done by localizing your creative or using simple but dynamic ...

Himani Bahuguna, EVP and Head of Marketing shares with Media4Growth a glimpse of the campaign and the idea behind it ...