MUMBAI: In an era where digital transformation is reshaping every aspect of business, marketing, and branding are undergoing ...

According to MeitY, India's digital economy is projected ... public administrative frameworks to emerge as a digital-first economy with success stories in digital infrastructure, such as the ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

Digital advertising leaders share how the DPDP Act’s regulations could compel brands to innovate responsibly, emphasise ...

Influencing Governance in the Developing World The Indian success story of Digital Public Infrastructure (DPI) has inspired other developing nations to explore similar models. This influence is ...

To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with ...

The latest financials reveal Spotify India is struggling to reach profitable status, despite its parent company’s global ...