How can businesses build lasting recognition in a crowded market? Recurring direct mail marketing is an effective tool to ...

as well as 10 steps to more effective direct mail creative. Dennis Kelly is CEO of direct mail automation tool Postalytics, which helps customers improve their impact on pipeline and contribution to ...

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U.S. brands will grow their spending on direct mail by an estimated 2.6% in 2024 for a total of $37.3 billion. This reverses 2023’s double-digit spending decline, although the number still hasn’t hit ...

Respondents say the top advantages of the direct mail (DM) channel are quality audience targeting data, ease of tracking attribution, and flexibility with the creative/format. Senior marketers say the ...