How can businesses build lasting recognition in a crowded market? Recurring direct mail marketing is an effective tool to ...

but more cost effective. Finally, the group explored the trend of omnichannel marketing, and stressed how critical mail is to ...

While postage costs rise, new research documents how targeted mail advertising continues to deliver performance ROI through ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

U.S. brands will grow their spending on direct mail by an estimated 2.6% in 2024 for a total of $37.3 billion. This reverses 2023’s double-digit spending decline, although the number still hasn’t hit ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...