Ultimate Gen Z It Girl and founder of Djerf Avenue Matilda Djerf has been called out by former employees who have come forward with serious allegations. The Swedish influencer and entrepreneur ...

What really happened behind closed doors at Djerf Avenue? After influencer Matilda Djerf was recently accused of creating a toxic workplace at her clothing company, she released a statement on ...

Employees claimed Djerf Avenue founder belittled them, called them names and forced one worker to scrub her toilet Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 ...

Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 former and current employees of her clothing brand, Djerf Avenue. We asked how founder-led businesses can avoid HR ...

Matilda Djerf founded Djerf Avenue with her boyfriend Rasmus Johansson in 2019 with a focus on inclusivity and sustainability - their company reached $35 million in just four years. The brand ...

Djerf Avenue. The CEO posted a statement on Instagram in response to the article, saying she was "genuinely sorry" to anyone "who I've hurt or let down" and blamed the pressures of leading a company.

Matilda Djerf, the Instagram-famous influencer behind the successful lifestyle brand Djerf Avenue, has recently faced ...

The Swedish influencer has become the face of an entire "clean girl" aesthetic for young women and launched her clothing brand, Djerf Avenue, in 2019. By Lily Ford Swedish social media influencer ...

This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the founder of fostering a ...

Matilda Djerf, the founder of the Swedish fashion brand Djerf Avenue, has responded to serious allegations of fostering a toxic work environment after multiple former employees accused her of ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

In 2019, Matilda Djerf, along with her partner Rasmus Johansson, founded Djerf Avenue, a clothing brand that offers elevated and minimalist basics that reflect her own style. The brand has ...