Dunkin' Donuts ... proposed modernized logo. "This is recognizable Dunkin' - you can't get rid of that." Instead, Dunkin' worked with design agency JRK, as well as BBDO New York and Arc Worldwide ...
We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research ... to making a brand more profitable.