Experian has acquired Audigent, a data activation and identity platform in the advertising industry, giving it massive amounts of consumer and business data to target ads. Audigent’s first-party ...

COSTA MESA, Calif., December 04, 2024--(BUSINESS WIRE)--Experian® — the global data and technology company — announced today it has acquired Audigent, a leading data activation and identity ...

The company must make "fundamental changes" to how it handles data or face a huge fine, the watchdog said. Experian has said it will appeal. "We believe the ICO [Information Commissioner's Office ...