In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.
The "Megatrends in Italy" report has been added to ResearchAndMarkets.com's offering.This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It ...
This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at how web technology is influencing consumer behaviour. Technical developments and the emergence of Web ...
How do different colors affect your emotions and behavior? This article will explore ... to make products more memorable and appealing to consumers. In healthcare settings, color can create ...