In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos ...

The bull, with its strength, power, and aggressive nature, perfectly embodied the spirit of Lamborghini's high-performance ...

For those who don’t follow typical fashion, self-expression starts with the right choices. Standing out means picking clothes ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

Other changes to Jaguar's branding include a redesigned pouncing cat logo, called the "Leaper," and a new monogram that incorporates the "J" and "R" in the brand name. Car and Driver reports that ...