Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

Vedant Deshpande, a thought leader in business growth and marketing strategy, emphasizes the transformative power of aligning ...

marketers should model the entire customer lifecycle in terms of a "Bow Tie" Funnel" to optimize for and sustain revenue growth. The Bow Tie methodology—essentially an infinity loop for marketing ...

Growth marketing may be a confusing title ... channel and is a great way to connect with your customers across a marketing funnel - from building awareness, to converting them to customers to ...

and "Sales-qualified lead" (SQL), to align sales and marketing activity and to track results. By all accounts, the new demand waterfall graphic and report were very well received, particularly among ...

Later, a leader in influencer marketing and social media management software and services, announced its acquisition of Mavely, the leading Everyday Influencer Platform. The deal, valued at $250 ...