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Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.

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Alison Beard is an executive editor at Harvard Business Review and previously worked as a reporter and editor at the Financial Times. A mom of two, she tries—and sometimes succeeds—to apply ...

Conversations about where we’re at and how we move forward. Amy Bernstein is the editor of Harvard Business Review, where she oversees the magazine and its team of editors. She’s also the vice ...