The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Hot Wheels has announced a new line of toys that celebrate the history of Big Foot and monster trucks, set to hit retailer ...

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One of the most popular collectibles ever, Hot Wheels are great for playing with, or to buying it as an investment. Here are ...

Hot Wheels are a brand of model cars and race tracks, created my Mattel - the inventor of Barbie - in 1968. While the majority of toy cars are unlikely to fetch thousands of pounds, you could ...

Hot Wheels has been a favorite of children since its debut in 1968. Hot Wheels' toys are also loved by adults as collectible items. Cyber Monday brings good news for all Hot Wheels fans.

Fast-growing specialty e-commerce sites such as PDD's Temu and its rival Shein are branching deeper into the business of ...

The winning entry in Polestar's 2024 Design Contest, held in collaboration with Hot Wheels, will become the first Polestar in ...

Mattel has launched Hot Wheels id, combining physical toys with a digital app, and also tapped into adult collectors and art markets.

Amazon India launched its 8th annual Holiday Toy List, featuring over 1.6 million toys and games with up to 50% off on top ...