So, what attracts the most attention? An article on LinkedIn Pulse suggests posting checklists, action steps, or how-to lists, asking a question, videos, an interesting statistic, or inviting ...

A summary should be in first person, as LinkedIn is a social media platform and writing in the third person can come across as less personal. There is a 2,000 word limit for this section ...

It's your LinkedIn profile. And that's a good thing ... but here, you could write something that ties those tasks together, like "create lasting brands and engaged communities." ...