When the new pumpkin spice latte - known to its fans as the PSL - was tested with customers in 2003 it proved a hit. But it was when consumers started sharing their love for the drink on social ...

People love showing off their creativity and hot chocolate lends itself to personal touches, which make for fun, shareable ...

It was 20 years ago, in the autumn of 2003, that a well-known coffee shop chain first added pumpkin spice lattes (fondly known these days as PSLs) to the menu at some of its cafés. Safe to say ...