Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Car rebrands are always big news in design circles, particularly when they involve brand new logos. So when Jaguar yesterday ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

AUDI has unveiled a brand new logo for its latest EV launch – just days after luxury rival Jaguar was slammed for a major ...

ALBAWABA - Jaguar, the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer, ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...