Founded in 2014, the brand brings organically farmed matcha from Japan to the world via easy-to-use ground powders, which can then be stirred into milk or water and enjoyed at a moment’s notice.

However, the opportunity to work at a matcha farm in Japan for a month stood out. Tea was an integral part of my childhood. Growing up in New York, my mom would bring my sister and me to Flushing ...

Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains on store shelves.

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a tin or two of matcha. Instead, she found empty shelves. Matcha is made ...

In Japan, however, the matcha industry is struggling to keep up with soaring demand. “POV: The girls have caused a matcha shortage in Japan,” says one viral TikTok post. The clip shows a sign ...