Condiment brand Heinz Ketchup created a campaign to launch 9g sachets, usually found in quick-service restaurants, (QSR) as a direct-to-consumer retail item to grow sales and penetration in China. We ...

Heinz is a household name across the globe. However, the brand faces a different market in China. The penetration rate of the ketchup category is 35.8% [1], which means many Chinese consumers don't ...