Thus began my two-month experiment with L’Oréal’s Colorsonic.

Knowing your skin tone, hair type, and maintenance requirements is essential to selecting the ideal hair colour. Garnier ...

I decided to use the L'Oreal Paris Elvive Glycolic Gloss 5 Minute ... was no conditioner or shampoo - it did indeed feel like a hair dye when washing it out and almost had a grain texture to ...

As the L’Oréal Groupe blows out 115 candles this year, we take a look back at its indelible impact on the world of beauty.

When I used this Revlon or L’Oreal hair colour, my hair was an auburn shade. So, I thought using an ash blonde hair colour would be gentler than bleach, and it would also neutralise the reds in ...

When passed over the treated section of hair like a pair of straighteners, this more-or-less-magic tool completely transforms the colour. According to Adam Reed, Editorial Ambassador for L ...

Other innovations L’Oréal has created in-house, like the Colorsonic, an electric hairbrush that dispenses dye to make at-home coloring as easy as brushing your hair; it launches early this year.