Keep distracting elements to a minimum so it becomes ... minds about involving public relations or PR in their digital marketing strategy. PR can help start-ups understand what to convey, when ...

The reality is that it takes a significant investment in four foundational areas to ensure analytics success: The CIO and the CMO must jointly own the responsibility for connecting the analytics ...

Discover the power of a content ecosystem—a dynamic, interconnected approach to digital marketing. Learn how to integrate ...

Specialized and data-driven marketing strategies are often overlooked or simply disregarded for the sake of time. However, using data as the building blocks for a B2B niche marketing strategy can open ...

Think of a marketing strategy as a cake that is baked using ... to be compromises when making decisions about the different elements. Element How it influences ‘product’ How it influences ...

Tis the season for businesses to connect with customers and drive revenue. However, your marketing strategy requires more than just festive cheer to capture shoppers' attention and foster brand ...

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to ...