Abraham Maslow was an American psychologist who ... So, here is the Customer Hierarchy Of Needs: · Products that Work – We’re starting at the bottom of the pyramid and working our way up.

Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...

positive development of society as GDP per capita moves up and people seek higher level demand according to Maslow's hierarchy of needs. "Chinese consumers are becoming more confident. They no ...