While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market.
Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp ... control more than half the US market — as new sugar-free brands surge in popularity.
While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market. “It was an ...