Mistake 4: Misusing Big Data How can we effectively use Big Data? It's a question that keeps marketers and researchers up at night. Regarding segmentation, companies often start off with whatever ...

To make supplier segmentation work, you first need an effective strategy. It starts with the gathering and analysis of data. Factors to consider include delivery time, price, payment history and ...

Building an optimization culture Sephora is currently dipping its toes into big data visualization ... Sephora has started to segment customers belonging to the Beauty Insider program, which ...