Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos.

How advertising messages are presented is often referred to as creative execution. While there has not been any unanimous agreement on the classification of the execution alternatives, even more ...

Successful advertising, with respect to growing brands, is largely a result of effective creative execution. What creative execution or messaging elements of video advertising more effectivelydrive ...