Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

My area of marketing expertise--such as it is--lies in direct marketing. This, apparently, confuses some people, since I also work in and write about branding, which they don't think belongs with ...

The Information Regulator has been clamping down on entities failing to ensure compliance with the direct marketing ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

The Department of Trade and Industry has proposed new direct marketing requirements under the Consumer Protection Act. These amendments will require direct marketers to implement several modifications ...