For those seeking a foothold in emerging markets, São Paulo of the 2000s – one of the world’s most populated cities and fastest growing economies – was earmarked as an easy advertising opportunity.

Human billboards are simply people that hold signs or banners emblazoned with promotional and advertising messages in high-traffic areas of the community; usually outside, in front, or in close ...

Amongst various outdoor advertising forms, billboards are particularly impactful due to their visibility. However, what distinguishes a memorable billboard from one that fades into the background?

banned all forms of outdoor advertising. Under the so-called Clean City Law, more than 15,000 billboards were subsequently removed, plus 300,000 store signs that were considered to be too large.

Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.