Businesses increasingly require interactive data views for quicker decision-making in various operations, driving the demand for data visualization tools. Augmented Reality (AR) and Virtual Reality ...
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...
So, how do consumers make these decisions, and what is the reasoning behind them? Read on to find out! Consumer behaviour refers to the study of how individuals, groups or organisations select, ...
“It’s our focus to make resource-efficient appliances,” she says, But, she’s in an industry now that is “really unique … [because] we have this strong [consumer] behavior elemen ...
Book your place on one of our upcoming events, including online talks and campus tours to get an insight into studying with us. BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental ...
New research analyzed the purchase behavior of 275,000 consumers to understand BNPL’s effect on consumer spending. The researchers find that BNPL drives both an increase in purchase likelihood ...
We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...