A principal in Carson City, Nevada, went viral for dressing up like the Elf on the Shelf and appearing in unusual places ...

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Kylie and Jason Kelce are parents to daughters Bennett, 19 months, Elliotte, 3, and Wyatt, 5, with a fourth on the way Kylie Kelce/Instagram Kylie Kelce is fully aware that her Elf on the Shelf ...

My kids are 14 and 16 now, but they held onto their belief in Elf on the Shelf for over a decade. When they were preschoolers, I'd set up elaborate displays showing Jingle and Garland (each kid ...

Parting with your Elf on the Shelf doesn't have to be a sad occasion. In fact, just like your Elf on the Shelf's return, his or her departure can be a celebration filled with joy and creativity.

This little elf is winning over families’ hearts across the world—and it’s the latest holiday trend. But how does Elf on the Shelf work, and why might Jennifer Garner have helped revive the tradition?

My kids are teenagers now, but they believed in Elf on the Shelf for more than a decade. When I was deep in my elf years, I complained about the work, and now I miss it. These days, my elves are ...

Have you seen elaborate Elf on the Shelf displays (i.e., sink water that turns into a pile of sprinkles, elves drawing on kids while they sleep?) and wondered if those types of shenanigans were ...

A police officer created a moment of Christmas magic for a little girl in Georgia when he returned her missing Elf on the Shelf. Laura Jennings' daughter had a problem. Betsy, her Elf on the Shelf ...

But when the special guests arrived, chaperoned by a flight attendant, the children couldn't contain their excitement, as the VIPs were each of the girls' Elf on the Shelf. Watch the video to see ...

ELF ON THE SHELF IS DOMINATING MANY HOMES THIS WEEK, AND NOW ONE LOCAL PRINCIPAL IS TAKING IT TO A WHOLE NEW LEVEL. THE PRINCIPAL AT SOUTH OLDHAM MIDDLE SCHOOL IN CRESTWOOD IS TRANSFORMING INTO AN ...