Hard seltzers are a refreshing beverage, but sometimes it isn't clear about what type of alcohol is in brands like Truly, ...

from higher to lower alcohol by volume drinks. So, they came up with a hard seltzer brand that was fashioned after the way people were really drinking. Spina and Sievers called it Primer ...

While a hard seltzer can certainly bring on a buzz, the type of alcohol in these drinks isn't always clear. According to White Claw's official website, the sparkling beverage is "made from a blend ...

Hard seltzer brands are gearing up for a big summer, and their success has already changed the alcohol industry ... opening a can of White Claw or Truly has the "perception of health as safety ...

The Boston Beer Company, Inc. SAM has been making strategic initiatives to aid growth. SAM’s consistent focus on pricing, ...

The Hard Seltzer market experienced rapid growth initially, driven by a surge in consumer demand for low-calorie, low-alcohol alternatives. However, with an influx of new brands, the market has ...

"During the pandemic, hard seltzers really blew up ... It now represents 12% of total alcohol sales in dollars. Hard-seltzer sales are at $3.7 billion, but they've declined by 13.1% over the ...