Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email ...

Muscat, OmanOoredoo Business hosted an exclusive B2B event at the Radisson Blu Hotel in Sohar, underscoring its commitment to ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience ...

Many high-quality free offerings lack viable monetization channels, and original podcasts are often seen as operating on a "Powered by Love" model, raising concerns about sustainability. Despite these ...

In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with ...

The digital marketing continues to adapt, presenting both challenges and opportunities for businesses seeking growth. Drawing ...

Watkins underscores the importance of accurate data and a diversified outreach strategy ... Abstrakt is an award-winning B2B lead generation and marketing agency specializing in omnichannel ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen. Founded in 2016, the auto brand combats “a legacy of unfortunate ...

Marketers should watch how consumer and industry trends will further evolve from the past year. The first consumer devices ...

Applying proven consumer sales strategies to the B2B market can add personalisation and improve engagement. Sales in the B2B technology industry can be time-consuming. A simple order can require ...

Content marketing for B2B also encompasses email marketing, social media marketing and Search Engine Optimization marketing strategies. Through these channels, businesses are able to pass their value ...

this research contributes to the literature on AI-driven marketing by identifying how AI can enhance B2B marketing outcomes. Additionally, the study has significant practical implications, offering ...