The idiom “backfire” means that a plan or action produces an unintended and often negative result. For example, imagine a group of people bouncing a large object on a trampoline, thinking it will be fun. Suddenly, the object flies off and hits someone in the face. You could say, 🗣️“That really backfired—definitely not the fun they expected.” In a business setting, imagine a company launching a new marketing campaign to increase sales, but instead, it confuses customers and causes complaints. So