Ford Logo Evolution
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Ford Logo Evolution
Ford's logo dates back to when the company was first established in 1903. Easily recognizable and effective, it was born from the signature of the...
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Ford Logo History
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Did you know that Paul Rand was invited to submit a proposal for a new Ford logo in 1965? Paul Rand described Ford’s logo as ‘hopelessly outdated, tied to the company’s 1903 roots and unsuitable for modern industry.’ When Ford was founded, “graphic identification was viewed more as artistic embellishment than functional necessity“. “The world was flooded with ‘heavied up’ scripts, fancy frills and shapely frames...If one were to choose but one flaw [of the present logo] it would be that it is in
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Did you know that Paul Rand was invited to submit a proposal for a new Ford logo in 1965? Paul Rand described Ford’s logo as ‘hopelessly outdated, tied to the company’s 1903 roots and unsuitable for modern industry.’ When Ford was founded, “graphic identification was viewed more as artistic embellishment than functional necessity“. “The world was flooded with ‘heavied up’ scripts, fancy frills and shapely frames...If one were to choose but one flaw [of the present logo] it would be that it is in
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