120 Years of Ford Logo History

Ford Logo Evolution

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Ford Logo Emblems for 2024 Ford F450

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It's not your imagination: Ford logo on 2024 F-150 pickup is new, redesigned

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Did you know that Paul Rand was invited to submit a proposal for a new Ford logo in 1965? Paul Rand described Ford’s logo as ‘hopelessly outdated, tied to the company’s 1903 roots and unsuitable for modern industry.’ When Ford was founded, “graphic identification was viewed more as artistic embellishment than functional necessity“. “The world was flooded with ‘heavied up’ scripts, fancy frills and shapely frames...If one were to choose but one flaw [of the present logo] it would be that it is in

The Evolution of Tough