The Squier 40th Anniversary collection

The Squier name has become synonymous with Fender’s more budget friendly guitars. But did you know that it originally came from a a string manufacturer? VC Squier was a string making operation based out of Battle Creek, Michigan that predated Fender as a company be several decades! Long story short…Fender bought VC Squier, closed down the VC Squier brand a few decades later and began producing strings under the Fender brand name. When Fender needed a way to differentiate it’s new cheaper import