Here are 9 places to optimize for SEO outside of just normal “Google search”: 1. TikTok: 64% of Gen Z and 49% of millennials search for things they need or want to learn more about on TikTok. (Search Engine Journal) 2. Instagram: 67% of Gen Z use Instagram as a search tool. (Forbes) 3. Facebook: Across all demographic groups, Facebook is the third most popular tool for search, behind Google Search and YouTube. 4. YouTube: Even though Google owns YouTube, its search results are different. You’ll